WMWM

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Designer Mushroom Song graduated from London Collage of Fashion in 2015 with her first MA collection a standout at London Fashion Week. After that, she returned to China to launch her brand named WMWM. She was invited to attend the Shanghai Fashion Week to present her SS16 collection public October last year.



Black is the new of Mushroom Song. She aims to “create a balance between androgyny and something more feminine” by layering volume building drapes into her garments.



The new collection's name is ‘Stay Ugly’. The inspiration comes from a song also named ‘Stay Ugly’ by CRIM3S. The collection continues WMWM’s style: Gender Ambiguity, Androgyny that has always been Song’s interest. The collection merges her sensibility, secrets, unconscious and experiences. Using various techniques and structures, the collection features many tailoring details, such as the harmonious pairing of contradicting materials and deliberately raw edges.



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