Parsons School of Design graduate Pimdao Sukhahuta materialised her childhood role-play of dressing her sisters into the international brand Sretsis, favourited by well-known celebrities and fashionistas. Elder sister Kly, with a degree in magazine publishing, oversees marketing-related affairs while the youngest, Matina, completes Sretsis with her accompanying Sretsis jewellery line.

Established in 2014, SINCERELY YOURS is, in a way, a testament of love from Sretsis; the kind of love that speaks of comfort, warmth, eternity and utmost sincerity. With every intention to maintain the intense standards and mischievous fun of Sretsis, the junior line sprouts from their constant exchanges of personalised letters and customised gifts, which bare their entwining souls in the process.

“Comprised of essential pieces used in daily life from loungewear, nightwear, casualwear, sportswear to underwear for women, men and kids, SINCERELY YOURS is engineered to last, to pamper, to age gracefully with its wearers and to become stable pieces that defy dictating trends, installing timelessness in its wake.”


Presenting for the first time at TRANOÏ New York, SINCERELY YOURS is stocked exclusively at Siwilai, Bangkok, Thailand and online at