Graduate of both French avant-garde fashion school Atelier Chardon Savard and Central Saint Martins, London-based Parisian Faustine Steinmetz mixes a traditional French couture heritage with British creative boldness. Enthusiastic advocate of a revolution in the fashion industry, Steinmetz has built her brand on the idea of returning to a garment’s source. Craftsmanship, standards of high quality and work on texture are Steinmetz’s central interests, beside a strong desire of interpreting luxury in a more audacious way. Experience working for designers such as Henrik Vibskov, Jeremy Scott and Andrea Crews reinforced her conviction that fashion design needs to be approached in a truly open-minded way, while being concerned with excellence while being ethical.

FAUSTINE STEINMETZ reproduces everyday pieces, like the forgotten denim found in your Dad’s wardrobe, however hand-made from scratch. The designer believes that not only haute couture dresses deserve hundreds of hours of attention; industrial pieces too can be created using artisanal techniques. According to Steinmetz, pieces are above all objects and it is important to maintain their functional aspect. By choosing popular and iconic garments, the aim is to dress any type of woman, offering a refined fabrics’ texture and long lasting items able to supersede any trend.

FAUSTINE STEINMETZ is currently stocked by Opening Ceremony, Selfridges, Browns, H.Lorenzo and Nordstrom.