Rooted in the spirit of yoga, NO KA’OI is inspired by the powerful energy of Hawaii and created with Italy’s superior design principles. That means mixed materials, embellishments, flounced sleeves, and vibrant color-blocked palettes realized on fashion and sports silhouettes. The collection is an athletic-meets-high-fashion label featuring the finest couture design principles and construction techniques for the perfect marriage of the haute couture and active world. 

Each collection offers the best apparel, creating a cool, fearless way to be stylish in activewear. We have been featured internationally through editorial campaigns by Vogue, T Magazine, Shape, Harper’s Bazzar and more. NO KA’OI transcends the current standard of activewear – discover us at luxury retailers like Net-A-Porter, Matches Fashion, Carbon 38, Lane Crawford and many more.​