HOW WILL STORE OF THE FUTURE CAPTIVATE THE CONSUMER ?

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Armand Hadida, artistic director of TRANOÏ and founder of the concept store Leclaireur, was invited to be a speaker of VOICES, the Business of Fashion meeting where the global fashion community comes together to exchange ideas and opinions on the most important topics facing fashion today. 



This time, the exchange was about retail in fashion. The challenging growth of e-commerce and its repercution on the in-store fashion shopping was the topic that Armand Hadida, Michael O’Keeffe, chief executive of skin care brand Aesop, and Kim Bui Kollar, director of special projects at Pedder Group, were exploring.



Experiential retail, omnichannel retail, power of the data... Discover more watching the full video below.